Kristen Breitweiser, whose husband was killed in the terror attacks, says in an ad for the Democratic contender: "I want to look in my daughter's eyes and know that she is safe, and that is why I am voting for John Kerry."
In another commercial by a Republican interest group, Ohio teenager Ashley Faulkner recalls being comforted by Bush after her mother died in the attacks.
The President is shown embracing her. "He's the most powerful man in the world, and all he wants to do is make sure I'm safe, that I'm OK," the girl says.
With only two weeks to go until the election, the use of 9/11 imagery and wheeling out the relatives of victims shows there is still a lot to play for as recent polls put Bush and Kerry neck-and-neck.
On Monday, Bush began running a separate campaign that called Kerry and "his liberal allies", a risk the country could not afford to take in the wake of 9/11 and the threat of more terrorist attacks.
In the last few days, the Kerry camp has retaliated with three ads about the issues Bush raised. In one, Kerry's campaign attacks Bush for a comment he made about Osama Bin Laden: "I truly am not that concerned about him".
Kerry has been under fire from Republicans after he compared terrorism with prostitution and said that it was a "nusiance".
"We have to get back to the place we were, where terrorists are not the focus of our lives, but they're a nuisance...", Kerry said in a New York Times interview.
The two have criticised each other's war records and continued to score points off each other over everything from justifying the war in Iraq to the way it has been managed.
The November 2 election will decide the US President for the next four years.
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