The campaign, which is supported by animated online ads, is launching across 13 European countries and features a viral game that allows users to mix and edit a music video and sent it to friends.
Gamers can choose from a selection of rhythms, bangs, crashes and explosions that can be laid over a selection of pre-set backing tracks. Once finished, the track is set to 'Burnout Revenge' video clips.
Wieden & Kennedy Amsterdam created the television and print campaign. The viral campaign will run for three months.
Pedro Sanudo, European senior consumer marketing and online manager at Electronic Arts, said: "The personalised and engrossing audio visual experience offered to the consumer will help drive traffic to the official website and is key part of the marketing strategy for the title.
"With this campaign, we are forging ahead with a higher bandwidth and video-rich digital campaign strategy; in line with the increasing proliferation of broadband across Europe."
'Burnout Revenge' is available for the Xbox and PlayStation2.
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