The six-week promotion has been devised by kid's marketing specialist Logistix Kids and offers a free children's cinema ticket voucher with every kid's meal sold at participating Burger King restaurants.
The voucher is redeemable at Odeon or Cineworld cinemas throughout the UK for one free children's ticket to see 'Looney Tunes Back in Action' when a full adult ticket is purchased.
The five-week promotion launches on February 13 and runs until March 18. It is supported in-store by posters and mealbags and above the line with ads on terrestrial and satellite channels.
Steph Goode, account manager at Logistix Kids, said: "The promotion encourages families to visit a Burger King restaurant, collect vouchers with their kids' meals and then go and see the film together."
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