The jointly-branded venue will be open to eaters and internet surfers alike within a few weeks. EasyInternetCafe branding will appear on the outside of the building and in the windows, and the upstairs seating area will be devoted to the internet cafe. PCs will also be dotted around in the main restaurant downstairs.
An easyGroup spokesman said the Burger King partnership, and a similar initiative at McDonald's Swiss Cottage restaurant, were easyInternetCafe's first steps to expansion since the retrenchment sparked by the bursting of the dotcom bubble.
If the Piccadilly experiment is a success, the concept will be rolled out to other Burger King outlets. "We are very conscious of the fact that Burger King has 600 restaurants in the UK, several hundred more in Europe and several thousand more in the US," said the spokesman.
EasyGroup owner Stelios Haji-Ioannou is currently starring in a Burger King radio ad to promote its new Swiss Melts range.
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