Augmented reality has so far mainly been the preserve of mobile apps and websites set up to show off the technology. But the burger chain has launched a US augmented reality banner campaign promoting its $1 value menu.
The banner tells the viewer to hold up a $1 note to their web cam before a range of sandwiches appears to replace the note. It then superimposes the Burger King character's face on to the user's.
The campaign was created by Crispin Porter Bogusky in the US, the agency behind much of Burger King's online work over recent years including a recent and the famous campaign.
The latest campaign can be if you have a $1 bill.
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