The luxury fashion brand has created a Facebook app for fans who are required to enter their details to receive an exclusive sample of the Burberry Body fragrance.
Burberry said it will be adding content to the site that over the coming weeks and is asking fans for feedback on the product.
The brand has more than 7.6 million Facebook fans, which it claims is the largest of any luxury fashion brand.
Burberry has signalled that digital is a key area for investment and in September last year released a live stream of its runway show via Facebook.
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