Heineken UK-owned Bulmers is launching its biggest ad campaign to date to promote the cider's association with the British summer.
A TV ad carrying the strap-line "Releasing British summer since 1887" is the first work for the brand by agency from Frame in February.
The execution features Bulmers workers trying to deliver a summer's day for drinkers via various "wacky" inventions. The soundtrack is lifted from the 1964 movie 663 Squadron.
Behind-the-scenes interviews with the fictional workers will be released online.
B in four cities to promote bulmers.co.uk.
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