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Bulmers has released a series of print and outdoor executions in the first stage of its 2014 summer campaign. The ads, created by Adam & Eve/DDB, feature the works of six artists – including Alan Murray, Thomas Burden, Duncan Edwards and Paul Knowles – who have interpreted the brand’s new "live colourful" strapline using acrylic paints, foil and festival imagery. They aim to portray Bulmers as a catalyst for colourful nights out. The campaign also includes digital activity and TV spots, which will follow in May. The work was devised by Steve Wioland and Matt Woolner, with retouching from Stanley’s Post.