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Bulmers has unveiled a new marketing campaign to celebrate the launch of Bulmers No17, a new cider that contains crushed red berries.

Bulmers has unveiled a new marketing campaign to celebrate the launch of its Bulmers No17 brand, a cider that contains crushed red berries.

The campaign targets UK consumers through experiential, ?digital, print, outdoor and social media. 

TV work, which was created ?by St Luke’s, stars the musician Plan B. The ad was written by Tim ?Collins and art directed by Julian Vizard. It was directed by Fred & ?Nick through Pulse Films.