Card manufacturer Hallmark has teamed up with Sony Ericsson to develop multimedia greetings within its Hallmark Hiya range. The Hallmark Hiya range consists of SMS messages in the UK and Southeast Asia, and iMode greetings and screensavers in Japan, Germany and the Netherlands. Hallmark Cards' subsidiary Crown Greetings will work with Sony Ericsson to develop content using MMS mobile technology over the next 12 months.
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