Building society and wedding magazine join for planning tool

LONDON - IPC Southbank's Wedding magazine has partnered with the Saffron Building Society to launch an online tool to help people plan and save for their dream wedding.

Wedding magazine: linking with Saffron Building Society
Wedding magazine: linking with Saffron Building Society

includes moodboards and scrapbooks for early research, as well as a final plan with costs and a budgeting tool. Users will also be able to open a Saffron high-interest savings account.

The savings account is then linked to the tool, so users can see the movements in their savings in real time and in relation to their wedding plan. Other features include offers from partners such as Elemis, planning timelines, guest list planners, downloadable seating plans and checklists.

Wedding editor Catherine Westwood said: "Planning a wedding can be a daunting task and this new tool will make the experience so much easier.

"As well as providing wedding inspiration, we’re helping brides-to-be to plan, organise and budget for their dream day with an online tool that integrates the planning and saving process."

John Eastgate, sales and marketing director at Saffron Building Society, said: "At Saffron we have 160 years’ experience of helping people save up for the important things in life. It’s our hope that our new online wedding tool will put those planning a wedding in control of their finances, and get married life off to a happy, debt-free start."

Wedding and Saffron are promoting the wedding tool at Wedding’s stand at the National Wedding Show in London and Birmingham.

There will also be online and in-magazine promotion within a range of IPC’s women’s brands, including Wedding, Marie Claire, InStyle, Woman & Home, Look, Now and Goodtoknow.co.uk

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