Viral clips which feature 'super-buff gran' continue the message of the print, outdoor poster and radio campaign. Online visitors are offered £35 free airtime when they buy a Virgin Mobile camera phone online.
Visitors can view different animations and video clips at .
One clip features star rival female body builders Flo and Jo trying to outdo each other in every day situations. Another shows an oiled-up bikini-clad granny make cheeky quips as she shows off her muscular physique.
James Kydd, brand director for Virgin Mobile, said: "Our Christmas camera phone promotion this year is all about getting your mitts on our super-buff range of mobile phones.
"We're building on our reputation for providing young, entertainment-hungry online users with irreverent new material by sponsoring a quirky bodybuilder animation series."
The campaign was developed by Rainey Kelly Campbell Roalfe/Y&R and was planed by DMC.
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