Budweiser "the greatest show on Earth" by Africa

Budweiser, one of the official sponsors of the 2014 Fifa World Cup, has released a campaign portraying footballers as rock stars. Africa created the campaign, in which Samuel Eto’o, Hulk, Gary Cahill and Maya Yoshida play Guns N' RosesParadise City to a packed stadium. Axl Rose, the lead singer of Guns N' Roses, also makes a cameo. The work was created by Sergio Gordilho, Marcos Almirante, Estefanio Holtz, Sleyman Khodor, Lucas Reis and Daniel Del Toro. Rodrigo Saavedra directed the spot through Landia.