BT sponsors cycling event for prostate cancer charity

Charity/Voluntary Organisation

Alison Donnelly

August 14, 2008

How long?

1 minute

BT sponsors cycling event for prostate cancer charity

LONDON - BT has signed up as a sponsor to 'The Real Man Cycling Challenge', a London-based race being held to raise awareness of prostate cancer.

BT joins Barclays at key partner level for the event with other official suppliers and supporters including the British Cycling, Evans Cycles and Adidas, with City AM as the event's official media partner.

The corporate cycling challenge, taking place on 14 September, will see 2,000 cyclists hit the streets for a 34km route around London, starting and finishing at the ExCel Centre at London Docklands.

The Real Man Cycling Challenge aims to raise more than £1m for The Prostate Cancer Charity.

John Neate, chief executive of The Prostate Cancer Charity, said that the organization hopes to build an annual flagship event.

Celebrities already signed up to take part in the event include Neil Fox, Adrian Chiles, Graeme Le Saux, Mark Lawrenson, Lee Sharpe, as well as cycling legends Phil Liggett and David Duffield.

Topics

Marketing

Advertising

Print Advertising