BT "#SayNoToRacism" by Saatchi & Saatchi London

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Advertiser
BT -
Agency
Saatchi & Saatchi London -
Sector
Media / Entertainment Brands and Broadband / Telecoms brands -
Exposure
United Kingdom
BT has issued messages of support for the England players who received racist abuse following the team's defeat in the Euro 2020 final.
The social media posts include a posted on Monday (12 July) that reads: "Three players have given everything to play for their country. And what were they given in return last night? A spike in racist online abuse. #SayNoToRacism."
An post carries the message "Don't let hate represent us". The copywriter was William Brookwell and the art director was Nathan Crawford.
The work by Saatchi & Saatchi London follows the brand's "Hope United" campaign before Euro 2020 that ran on TV, out-of-home and in social media and press.