BT click&buy is one of a number of partners that have signed up for the second series of the reality TV show, which follows the workings of a real-life, fully working beauty salon.
Other partners include Ghd (Good Hair Day), the haircare company, which signed a £1.3m deal to sponsor the forthcoming series that begins a 14-week run on September 11.
'The Salon' is run by 11 full-time staff and offers members of the public and occasional celebrities the chance to get their hair done as viewers witness the daily dramas and the behind-the-scenes tears and gossip.
'The Salon', which is produced by 'Big Brother' firm Endemol UK, is broadcast daily on Channel 4 and live on E4, as well as being streamed on the Channel 4 website.
Throughout the first series earlier this year, BT click&buy helped Channel 4 create a revenue stream from the online platform, maximising interactivity from the show's viewers.
BT click&buy allows viewers to make their appointment requests online for hair and beauty treatments with 'The Salon''s team of professional stylists and therapists.
To open a BT click&buy account users simply register their details once, then just enter their unique username and password every time they wish to request an appointment.
Their BT click&buy account can then be settled by credit or debit card, Direct Debit or via their BT phone bill.
Appointment requests through BT click&buy cost just 25p and can be made throughout the series directly via or at .
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