BSkyB was given the go-ahead to bid for a stake in the free-to-air terrestrial TV station in the government's communications bill, which was unveiled on Tuesday.
Speaking at BSkyB's results presentation this morning Ball said: "Whether it is radio or free-to-air that we are allowed into, we would look at it if it made sense at the price. Clearly, there are some things you can do in both of those mediums in cross promotion but it is a function of price. We have no immediate plans."
BSkyB this morning posted third-quarter pre-tax losses of £26.4m, down from £105.1m, despite taking a £22m charge for losses relating to the collapse of ITV Digital. Subscriber numbers rose to 5.9m.
Speculation about a bid has been gaining ground since the government's bill swept away the so-called Murdoch amendment -- introduced to the 1996 Broadcasting Act -- which prevented owners of 20% of UK national newspapers from owning more than 20% of a terrestrial broadcaster.
Under the new ruling, companies such as News International, part of News Corporation and publisher of The Times, The Sunday Times, The Sun and the News of the World, will now be able to own Channel 5 as well as radio stations.
However, News Corp is still prevented from owning more than 20% of ITV, which has more than a 25% share of the TV audience.
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