The Sky Player service allows both Sky satellite customers and dedicated Sky Player TV subscribers to access a range of live channels and video-on-demand services through the internet.
From this summer, Sky customers will be able to watch the Sky Player through Humax's Freeview HD and HD digital TV recorder boxes, as well as the set-top box manufacturers from Fetch TV and 3View. IP-enabled TV manufacturer Cello will also offer Sky Player.
The announcement follows a speech today (14 April) by BSkyB chief executive Jeremy Darroch at the MIP TV 2010 conference, where he said new distribution channels were an "opportunity" for "value creators" such as Sky.
The chief executive said BSkyB's adoption of new distribution channels was about "ensuring that customers can access [Sky] content on their terms, and that [Sky is] extracting full value from the £1.7 billion [it] spends each year".
BSkyB first announced in March that it was set to launch its online TV service Sky Player across a range of new internet-connected TVs and set-top boxes.
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