BSkyB cuts mag frequencies

LONDON - BSkyB is reducing the frequency of its quartet of monthly customer magazines, including Skymag, the UK's biggest magazine by circulation.

Skymag: reduced to 10 issues
Skymag: reduced to 10 issues

Skymag, Sky Sports Magazine, Sky Movies Magazine and Sky Kids will all reduce their frequencies from 12 to 10 issues a year, starting from December.

The decision has been made by BSkyB and not the magazines’ respective publishers, News Magazines, Haymarket, Future and John Brown.

In a separate cost-cutting move, Skymag and Sky Movies Magazine will standardise their format to mirror the 237mm x 190mm size used by Sky Sports Magazine and Sky Kids.

BSkyB said the changes would help bring its magazines together as a portfolio.

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