The satellite broadcaster continued to build on its multi-product strategy around high definition (HD) and home communications in its third quarter results for the three months to 31 March.
Pre-tax profits were down a third on the same period last year, from £354m to £238m, despite the continued roll-out of subscriptions services among existing customers providing a 12.8% lift in revenue to £1.65bn.
The drop can be largely attributed to and the proceeds of a legal action against EDS.
The satellite broadcaster has also made significant investments in its programming, entertainment and marketing during this first quarter.
Programming costs were 14% higher at £1,621 million (2010: £1,421 million), mainly reflecting the acquisition of the fifth Premier League pack and both the Ashes and the Ryder Cup earlier in the year.
The launch of Sky Atlantic on 1 February is reported to have achieved "significant early success", reaching more than 10 million viewers in the first two months.
The advertising activity around Sky Atlantic, Sky's home communications and Sky Sports packages increased the group's marketing costs by £69m to £893 million.
However, the broadcaster added 51,000 net new subscribers to reach 10.1m customers, 26% of which now take TV, broadband and telephony services.
Operating profit for BSkyB's nine months to 31 March was up 13% to £752m.
Despite the tough economic climate, BSkyB reported "good customer loyalty" with churn of 10.4% and average revenue per user increasing 8% to £544 per annum.
Jeremy Darroch, chief executive of BSkyB, said: "The business has delivered another good performance in what has clearly been a tough consumer environment and we are benefiting from the transition to more broadly based growth.
"Good progress on multiple fronts is translating into strong financial results with double digit growth in revenue, profit and cash flow.
"At a time of significant pressure on household budgets, we have added over 800,000 subscription products as more customers choose Sky for a greater variety of services."
The chief executive said he remained "cautious on the economic outlook for calendar 2011", adding: "Our approach in the current environment will be to stay flexible on costs while delivering for customers through a combination of great value, high-quality content, leading innovation and better service."
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