The news coincides with the brand's sale to Unilever, which was announced last week.
Dave Lewis, UK chairman at Unilever, said the company sees great opportunity in the men's grooming category and will work with Sara Lee to develop the Brylcreem range.
He added that the acquisition of Sara Lee's personal care brands, which also include Radox and Sanex handwashes, will help Unilever compete in the value market.
According to Lewis, the low- and mid-priced products will significantly strengthen the group's skin-cleansing offer.
Following the takeover, Sara Lee's corporate identity will be dropped from its personal care portfolio next year and all personal-care products will be promoted as Unilever brands to consumers.
Lewis declined to comment on ad agency arrangements for Sara Lee brands; however, WCRS, the incumbent on the bulk of the business, is likely to lose out to a Unilever roster agency. Lewis would not be drawn on the future of Sara Lee's marketing department.
Unilever agreed to pay Euros1.27bn (£1.18bn) in cash for Sara Lee's personal-care brands last week.
The takeover is Unilever's first acquisition since the appointment of Paul Polman as its chief executive last year.
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