A 16-page version of the magazine will be handed out at concerts across the UK.
An ad campaign will break at launch on radio and digital music websites, posters at music venues with ads on Channel 4 and E4.
Popworld Pulp is the first paid-for music weekly to launch in 20 years and will retail for £1.49, a lower price than established rivals NME at £2.10 and Kerrang! at £1.99. It will have a print run of 130,000 and an initial sales target of 40,000.
Mark Elliott, Popworld Pulp's publishing director, said the title would feature a greater "democracy of opinion" than traditional music magazines.
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