The bulk of this, £37 million, will be raised by the charity's supporter development team. One of the three new senior campaign officer positions will work in supporter development, managing direct mail and telemarketing programmes to build relationship with existing donors and maximise their lifetime value for the British Red Cross.
DM represents almost half of support development's total annual fundraising target.
The two other vacancies are for senior campaign officers who will work in the supporter acquisition teams, recruiting regular givers using door-to-door, telemarketing, DRTV, direct mail, inserts and DR press ads.
It is understood the positions will report to the charity's head of direct marketing, Liz Williams, who was unavailable for comment.
The British Red Cross is the world's largest voluntary humanitarian charity. Within the UK, it operates through 35,000 volunteers and 2,800 staff.
As well as investing in traditional DM techniques, the charity has boosted its use of search marketing. In 2007 it hired search marketing agency The Search Works to drive traffic to its website and increase its number of donors.
Last year the British Red Cross took part in a Bluefrog research study, ‘After the love has gone' on why donors lapse in their support of a charity.
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