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Lowe Open has created direct and digital marketing to support ongoing TV activity for the British Heart Foundation's Wear Red fundraising day, which takes place on 6 February. The TV ad, created by DLKW Lowe and called "conditions", features children attempting to say the clinical name for their specific heart condition. Supporting work also includes a series of online films. The activity encourages people to wear red clothes and make a donation on Wear Red Day.