Government / Non-Profit

British Heart Foundation "HATE" by Grey London

April 19, 2013

The British Heart Foundation has launched a campaign calling for donations for its research. Grey London created the TV spot, which features a range of case studies of people affected by heart disease, including the former footballer Fabrice Muamba. The ad was written and art directed by Vicki Maguire, and directed by Paul Gay through Waspface.

Credits

Project name
HATE
Client
British Heart Foundation
Brief
Raise awareness that the BHF fights heart disease through research
Creative agency
Grey London
Executive creative director
Nils Leonard
Creative director
Vicki Maguire
TV producer
Natasha Johnson
Assistant TV producer
Joe Arojojoye
Account management
Sarah Jenkins
Sophie Fredheim
Planners
Matt Buttrick
Katie Brinsmead-Stockham
Media agency
PHD
Media planners
Monica Majumdar
Jessica Crawford
Production company
Waspface
Director
Paul Gay
Producer
Tim Nunn
Editor
Adam Spivey
Post-production
The Mill
Soundtrack composer
Matt Simpson
Audio post-production
Wave

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