Four different executions for the 'Start Thinking Soldier' campaign will each show a different mission from the first person perspective of an army recruit.
The first ad breaks on Channel 4 tonight (Monday). It is set in an explosives factory in the desert. As the viewer approaches the factory they are given the options: to burst in through the doors, to carry out an air strike or to blow a hole in the wall.
As the viewer approaches the situation they are asked to decide "What would you do?" as a voice-over states: "Show us your Army skills…Start Thinking Soldier. Online".
At the end the viewer is directed to www.army.mod.uk where they can decide how they would conclude the mission. They are then given immediate feedback on their choice.
Once online they can also take part in a range of challenges covering observation, problem solving, intelligence, memory, navigation and awareness. Again each will result in detailed feedback on the respondent's performance, strengths and weaknesses.
The TV ads, which were created by Publicis with the online games created by its in-house digital division Publicis Modem, will run over a four-month period and each will bring to life one of four key areas of army expertise including teamwork, decision-making, leadership and fitness and mental sharpness.
Lieutenant Colonel Eilean Cunningham of the army's national recruiting group, said: "Each year the army needs to recruit approximately 15,000 quality soldiers and in order to do so we must forever look to exciting and innovative new ways to engage with our target recruiting base.
"Start Thinking Soldier is a more discreet and personal way for people to test their army skills and receive invaluable personal insights, whether or not they are considering a career in the army.
"Start Thinking Soldier reflects our army training which focuses on the individual, bringing people’s strengths to the fore and providing world class training to help to develop their potential."
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