The campaign has been created by the Time Out Creative Solutions team and includes the lead story on the best things to do in London, the UK and the rest of the world in 2016.
Time Out London said that this is the first time that a UK publication has featured one brand across all of its advertising space. The deal was struck by Carat, and Bartle Bogle Hegarty helped with creative output.
The campaign includes British Airways ads appearing on Time Out London’s website on Sundays in January.
Adam Harris, the international creative director at Time Out, said: "We’ve been working with British Airways on big brand campaigns like this for the past two years, and this campaign is our most ambitious to date.
"By integrating our advertising with the trusted content of Time Out London, we’re confident that our British Airways January sale partnership will be one of our most engaging campaigns to date."
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