The popularity of the app has attracted advertisers including The Sun and most recently a 3D film called 'Street Dance'.
The film is the first European movie to be shot in 3D and the first fiction 3D film to be produced in the UK. It follows the adventures of urban dancers and features Charlotte Rampling as a matriarchal dance tutor.
It is backed by a £1.5m campaign planned and bought by independent entertainment media agency Target Media, which includes 10-second pre-roll ads on videos within the 'Got Talent' app.
The campaign also spans TV spots in the ad breaks in 'Britain's Got Talent', promotion on E4 and national bus and 48-sheet ads.
Lucy Barclay, director at Target Media, said that the app would be key to the campaign's success: "The tie up with 'Britain’s Got Talent' delivers the ideal target audience for this film and offers fantastic opportunities on the mobile platform to drive viewers of the programme to see their favourite acts in the film."
The 'Britain’s Got Talent' app was created by Talkback Thames and is configured for the iPhone, iPod Touch and the iPad.
Talkback Thames and ITV split ad revenue from the app on an equal basis.
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