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Britain's Beer Alliance is trying to save local pubs with a TV, print and social media campaign by Havas London.

The campaign is a rallying cry to get the public and the chancellor to support pubs and brewers, by visiting them and giving financial help, respectively.

A film directed by Leo Maguire and produced by Sarah Mavity at Stink Films is supported by print and social media executions, as well as posters in pubs, bars and clubs nationally.

The work is the latest iteration in the "Long live the local" campaign by Havas.