Brit wins 'best job in the world' as Tourism Queensland reaps benefits

LONDON - Tourism Queensland's competition to win the "best job in the world" has ended with 34-year-old British contestant Ben Southall being picked from almost 35,000 applicants to be an island caretaker.

He will now spend six months living and working on Hamilton Island, with the job including a three-bed house and salary of A$150,000 (£74,000).

In return, he has to keep a blog and undertake light caretaking duties, including feeding fish.

The "best job in the world" campaign has been hailed as a huge success for Tourism Queensland in promoting the destination.

It launched in the middle of the northern winter this January, and attracted almost 35,000 applicants and vast amounts of press coverage.

Tourism Queensland boss Anthony Hayes said that an estimated A$110m (£54m) in publicity had been generated by the campaign.

The finalists came from all over the world, including key markets for Australian tourism such as Japan, the US and, of course, Britain.

From 50 shortlisted candidates Tourism Queensland chose 16 finalists, who have spent the past week discovering the taste of Vegemite, snorkelling and taking part in swimming tests in a bid to impress judges.

Winner Southall comes from Hampshire and said that he "loved meeting people" in his video application. He starts the job on July 1.

Jennifer Whitehead recommends

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now