For the past two years the event, which unveils the acts that will be battling it out for the coveted Brit trophies, has been held at the Roundhouse in Camden.
Organisers plan to make this year's launch a "bigger and more exciting event", featuring live performances from breakthrough acts.
The showcase will be followed up with a special Brit Awards event at London's Earls Court on 16 February to mark the ceremony's 30th anniversary.
It will be broadcast live on ITV and sponsored by Mastercard.
"For the 30th Brits show we are planning a landmark event that truly celebrates this occasion," said chairman of The Brits committee Ged Doherty.
"The show has seen many changes in recent years and I have no doubt we will continue to build on the spectacular success of this year's event."
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