Bridget Jones takes over Wanadoo homepage for launch

Joe Lepper,

November 01, 2004

How long?

1 minute

Bridget Jones takes over Wanadoo homepage for launch

LONDON - Zed Media, the online division of ZenithOptimedia, has planned a media campaign for 'Bridget Jones 2: The Edge of Reason', that will see the film take over Wanadoo's homepage on the day it is released.

The activity involves an overlay on the on November 11, as well as a channel dedicated to the film within Wanadoo.

This channel, which is already up and running, includes a trailer, news and links to other sites related to the film, including a Bridget-O-Meter and the "big pants workout".

Zed Media commercial director Marco Bertozzi said: "The Wanadoo deal really showed how this channel can bring the essence of a film to online through the exclusive 'Bridget Jones' channel."

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