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The company awarded the agency the £750,000 online media and digital creative account following a three-way pitch against undisclosed agencies.

Agency Republic's brief is to drive traffic to Bridge The World's web site (bridgetheworld.co.uk), predominantly targeting young professionals in their 30s.

The agency will be responsible for promoting Bridge The World's flight booking service and its tailor-made holiday service. The latter enables consumers to enter criteria for the type of holiday that they want to go on - including destination, accommodation and holiday interests. Employees then research and find a holiday that meets those requirements.

Agency Republic has developed a system that will enable Bridge The World to measure the financial value of every flight sold on the back of the online ads. It has just launched a test campaign across portals such as travel and lifestyle web sites.