This will be the first time the UK's leading cancer charity has consolidated its BCAM activity into one agency. Ogilvy won the Cancer Research UK brand account in May.
Cancer Research UK is planning a distinct integrated campaign identity for BCAM 2009, which will serve as an umbrella creative platform for all departments within the charity to use in their fundraising activity.
BCAM runs throughout October every year.
Cancer Research UK is the biggest single funder of breast cancer research in the UK. It spent about £45m on studies into the disease last year.
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