A group of breakdancing school children in white shirts, grey trousers and red jumpers take Sainsbury's uniforms to task in this new creative, as they dance, jump and spin in the playground.
The tongue-in-cheek campaign called "Back Tu School" shows the kids stress-test the clothing, aiming to recreate the rigours that children can put their clothes through.
One of the impressive children in the dance-off video is B Girl Terra, a six-year-old breakdancer from
Brand: Sainsbury’s
Client: James Brown, director of Tu clothing, Sainsbury’s
Agency: Exposure
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