The acquisition was completed a month ago by Limited Space. It comes more than a year after Brandspace went into administration in April 2013, and was bought out by media and investment company Miroma Ventures.
Samantha Sida, co-founder and chief strategy officer at Limited Space Media Group, said: "A convergent media proposition sits at the frontier of innovation in this fast-paced industry. Our recent acquisitions and investments into Looking Glass demonstrate our commitment and planning to the future of the sector."
Looking Glass has revealed it has launched an experiential marketing campaign for airport advertising company Eye Airports, which will target 16 key UK locations including London Gatwick, Stansted, Manchester, Newcastle International and Bristol airports.
Daniel Press, managing director at Looking Glass Experiential, said: "We are both proud and pleased that Eye Airports has chosen Looking Glass as their experiential partners with respect to the largest infrastructure venue network in the UK.
"The logistics of airport related campaign management and operations are the most challenging, and Eye Airports’ confidence in Looking Glass reflects our depth of experience in the sector as well as acknowledgement of the deeper agency and brand penetration that the Looking Glass and LSMG platform offers."
The Limited Media Space Group now comprises of five media businesses including out-of-home media owner Limited Space Outdoor; Limited Space Events, which handles digital screen technology for events; visual communication arm Limited Space Solutions; wi-fi advertising company MOOH; and Looking Glass.
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