Brandspace lands McArthurGlen UK contract

Brandspace has become the exclusive partner for six McArthurGlen Designer Outlet shopping centres in the UK.

Cheshire Oaks Designer Outlet
Cheshire Oaks Designer Outlet

The retail outlets are in Ashford, Bridgend, Cheshire Oaks, East Midlands, Swindon and York.

Michelle de Young, managing director of Brandspace, said: "We are delighted to be working with McArthurGlen to help attract fresh experiential marketing campaigns to their premium locations.

"Nine out of ten McArthurGlen visitors make a purchase and our own research reveals that experiential marketing can significantly speed up the buying decisions of potential customers. Together, we can help brands meet upmarket consumers in high quality environments."

Louise Poole, UK commercialisation manager at McArthurGlen, added: "We always endeavour to create the best possible shopping experience and believe that Brandspace can help us deliver this with their expertise in experiential marketing. It’s about helping the customer engage with the product. We want to make every customer feel at home at our centres, and to really bring to life the shopping environment."

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