On Twitter, Tesco made a joke referencing the way pool players sometimes place a piece of paper under a pool table if the surface is wobbly. Tesco also made a German-related pun on the word "worst" and a type of German sausage.
Is the pitch tilted? Quick, someone slip a folded up receipt under Brazil's goal.
— Tesco (@Tesco)
Well, this is wurst case scenario for Brazil.
— Tesco (@Tesco)
The game, which broke the record for the most goals conceded by Brazil in a World Cup match, broke the record for the most tweeted about sporting event with 35.6 million mentions, ahead of this year's SuperBowl with 24.9 million.
Sony, meanwhile, recreated the game with Subbuteo figures in a Vine that has been retweeted more than 300 times since being posted at 12.44am this morning.
If you missed last night here's a quick review
— Sony Xperia GB (@sonyxperiagb)
Paddy Power, which is no stranger to making jokes central to its marketing, posted a picture of Brazil’s injured star striker Neymar holding a can of 7-Up, in reference to Germany’s seven goals.
Well, this is awkward.... (via )
— Paddy Power (@paddypower)
The adult site PornHub even got in the act by tweeting for its members to stop uploading footage from the game to its public humiliation section.
Please stop uploading the game highlights to Pornhub... Our public humiliation category is full.
— Pornhub Katie (@Pornhub)
Adidas, which is the kit sponsor for Germany, was magnanimous in victory by tweeting that "only the best teams make it to the semi-finals of the World Cup.
Only the best teams make it to the semi-finals of the . Congratulations to Germany and the hosts.
— adidas (@adidas)
Brazil’s kit sponsor Nike has not tweeted about the result since the game ended.
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