Now, its broad appeal, with high-profile advocates from the Queen to Kate Moss, is proof that there are huge opportunities for the Wellington boot brand among modern British consumers of all ages.
Apart from the welly socks' obvious practicality of not coming off your feet every time you take off your boots, I like them. Despite the company's recent challenges, its consortium of new owners is committed to keeping things simple, producing what it knows it is good at and, equally, what it knows it can sell.
Hunter's socks seem to be an obvious product extension with an opportunity to develop a range that makes a statement about you. Mass-clusivity (the idea of mass-produced items tailored to reflect consumers' personalities) is a design influence that affects a lot of brands - simply consider Mac or Mini for evidence of that.
At the moment, Hunter produces only nine colours, but, with further development, and the cool backdrop that its fresh festival range of wellies gives them, it has a great opportunity to make Hunters socks part of the already fashionable brand.
If you don't believe me, then check out the fun section of its website. Wellies combined with hot pants can look good - I'm not kidding.
Design: In-house.
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