In an age when we all have myriad devices crammed into our pockets, the iPhone is intended to address consumer demand for convergence by combining a mobile phone, a widescreen iPod, a two-megapixel digital camera and impressive web and email functionality in one small, but beautifully formed, device.
With the iPhone, design supremo Jonathan Ive and his team have continued the lineage that began with the jellybean-inspired iMac and developed a user interface as intuitive as it is ergonomic. While other smartphones sport a baffling array of buttons, switches, tiny screens and cumbersome keyboards, the iPhone offers a sleek expanse that provides touchscreen access to an impressive range of features.
Apple's success has not come from innovation so much as from an ability to transform technophobes into gadget aficionados by designing functional, simple and unique products. In a market where superficial feature overload is all too often confused for innovation, Apple has again proved that it ain't what you do, it's the way that you do it.
Design: Jonathan Ive.
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