Describe yourself in three words.
Passionate, feisty and blonde.
How would you define marketing?
Listening to and talking to people.
What advice would you give to someone starting their marketing career today?
Think like a consumer, not a marketer. Use language your grandmother understands. Make a point to know all there
is to know about digital.
What attracted you to your current job?
The opportunity to be at the very heart of the media industry - and the office is a two-minute walk from my house.
What was your first job?
I set up a local babysitting service when I was 13.
If you were a brand, what would you be?
Lonely Planet - I'm travel-obsessed.
What ad campaign do you wish you'd commissioned?
Honda's ‘Cog'. Brilliant, different, forward-thinking.
If you weren't you, who would you be?
Michael Palin - he enjoys life and gets paid to go on holiday.
What would you be if you weren't a brand manager?
Bored.
If you had three wishes, what would they be?
To end third-world debt, solve global warming and eliminate confusion between ‘readership' and ‘circulation'.
Do you have any hobbies?
I'm a thespian, currently starring in Brecht's Caucasian Chalk Circle at the Boxmoor Theatre, Hemel Hempstead.
What makes you angry?
Apathy - life's too short to sit on the fence.
What is your favourite bar or restaurant?
Anywhere sandy where shoes are optional.
What was your best freebie?
Someone once sent me a branded megaphone - it lasted five minutes before it was forcibly removed from my grasp.
What was your finest hour?
Winning the IPA stage one training trophy. Our team spent weeks nailing a brief to get White Horse whisky to appeal to the young.
Do you speak any other languages?
A few. I always make a point of knowing how to say ‘Thank you' before I depart.