How would you define marketing?
Building equity that adds value for consumers.
What would you be if you weren’t a brand manager?
A teacher, or perhaps an unemployed banker.
What advice would you give someone starting their marketing career today?
Seek a mentor. Listen to advice, but make your own decisions – and don’t forget the role of evaluation.
What attracted you to your current job?
The opportunity to work for a brand that not only makes great products, but does so with a real sense of pride. The other aspect of the Jordans business that appealed to me was its commitment to brand social responsibility. A great example is our Big Buzz campaign, which helps to save bees where our farmers have been planting wildflowers. We hope everyone else can get involved and do their bit too.
What was your first job?
Woolworths – a sign of the times.
If you weren’t you, who would you be?
The F1 world champion.
What’s your greatest ambition?
To create a new brand that is still around, and relevant, in 2109.
What’s your favourite bar or restaurant?
Kulu-Kulu Sushi near Covent Garden. I used to live in Japan, and I think it offers great value and authentic food in an unpretentious atmosphere.
If you were a brand, what would you be?
Reggae Reggae sauce. Proud to be different and not afraid to take on the establishment.
If you could get tickets to any event, what would it be?
The next Live Aid concert.
What makes you angry?
Bad customer service.
When was your finest hour?
Not fainting when my baby
was born.