Brand Event Awards shortlist revealed

The shortlist for this year's Brand Event Awards, taking place on Thursday 29 November, has been unveiled.

Madame Tussauds
Madame Tussauds

Being held at Madame Tussauds, the event will once again break away from the traditional awards format, with a 35-minute presentation accompanied by drinks, canapés, bowl food and entertainment.

A collaboration between Event and Marketing magazines, the ceremony celebrates the event marketing strategies of the globe's biggest brands.

Last year it attracted 300 guests, with the likes of Castrol and M&S picking up gongs.

This year a new category, Best Sponsorship Event Strategy for the Olympics, has been added.

To find out who from the shortlist below takes the top prizes you will be need to .  

Shortlisted entries in each category are:

Alcoholic drinks

RPM, Smirnoff presents Sensation

RPM, Talisker Sail-In Cinema

Miss Jones & Co, Jameson Cult Film Club Present "Future Cult"

Elastic, Malibutique 2012

 

Automotive

To be announced (TBA)

 

Best brand event strategy at a music event

Heart Productions, Barclaycard Wireless Festival 2012

Cornerstone Agency, Converse Represent

OgilvyAction, Winterproof

Sports Vision, Relentless Energy Drink - Leeds Festival

 

Best brand event strategy at a sporting event

TBA

 

Best sponsorship event strategy for the Olympics

Ignite Europe, EDF Energy of the Nation

Experience Worldwide, Procter & Gamble Beauty & Grooming at the 2012 London Olympic Games

Sports Vision, Will Prosser

 

Cosmetics and toiletries

Experience Worldwide, Procter & Gamble Beauty & Grooming at the 2012 London Olympic Games

Ovation, Andrex Washlets Clean 北京赛车pk10

Jack Morton Worldwide, Wella Moonlight Launch

Electronics

Come Round, Philips PerfectCare Ironing Parties

SPONGE WORLDWIDE LTD, Uncharted: Treasure Hunter

Corporate Innovations, Trend @ VMworld

 

Energy

TBA

 

Fashion

Cornerstone Agency, Converse Represent

Fresh, M&S Plan A Conference - FRESH

 

Financial

Heart Productions, Barclaycard Wireless Festival 2012

Threepipe, Launching Ericsson Money to the Filipino Community

Fresh, Santander Convention 2012 - FRESH

 

FMCG

RPM, M&S Agricultural Shows

Come Round, Sharwood’s House Parties

 

Leisure

Sledge, Mizuno Performance Centre - Seiei 2012

WRG Creative Communication, Adidas London Marathon 2012

 

Media

Flourish Creative, Creative Sandbox @ Cannes Lions

BBC Worldwide, BBC Worldwide Showcase 2012

Jack Morton Worldwide, Sky News Arabia Launch

 

Mobile

Corporate Innovations, Road to Australia

Threepipe, Launching Ericsson Money to the Filipino Community

 

Comment below and let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by

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