Click to enlarge the image
Methodology:
The Social Media Reputation (SMR) score provides a benchmark to gauge brands’ respective popularity.
The score is derived by averaging the noise around a brand (‘reach’) with its popularity (‘satisfaction’).
Then the numbers from the last month are compared to the previous three months to apply a topical adjustment (‘recency’).
An algorithm and some more human analysis later produces the SMR score.
To boost accuracy, a representative sample of the automated sentiment data is validated by Yomego’s expert team.