BR Video: Consumers unconvinced about paying for Times online

LONDON - News International's plans to charge users £1 per day to access The Times and The Sunday Times websites have been met with scepticism from the members of the public interviewed in our latest BR video.

The overwhelming majority stated they would rather head elsewhere for their news than pay for The Times' content, including those people who currently consider themselves as loyal to the newspaper.

Those wishing to access content from the publication stated that they would opt to purchase a print copy of The Times instead of paying to access an online version of the paper, with most agreeing that there are enough satisfactory alternative sources out there, such as the BBC and Sky News, that would provide the same standard of news and comment.

They were also uncertain about News International's other idea of charging users £2 for a week's subscription to the sites.

Many argued that they did not read the newspaper enough times in a week to justify paying a weekly charge, while others cited a desire to dip in and out of different websites as and when they pleased, rather than commit to a particular website by paying a weekly charge.

The Times and The Sunday Times will become the first general interest UK national newspapers to charge for all their online content when the subscription scheme is introduced in June.

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