BR Digital Awards: @WstonesOxfordSt praised as Primark agency wins Grand Prix

@WstonesOxfordSt

Staff

June 04, 2014

How long?

2-3 minutes

BR Digital Awards: @WstonesOxfordSt praised as Primark agency wins Grand Prix

Lowe Profero picked up the Grand Prix at the BR Digital Awards for their 'Primania' work for Primark, at last night's event held at Troxy, East London.

Brand Republic: the digital awards were held at Troxy in East London

The sell-out event was hosted by 'Green Wing's' Stephen Mangan and included entertainment by drummer and percussionist Fish, as well as a Vine Booth that recorded some of the night's most memorable moments.

The winners at the event included We Are Social, which picked up the trophy for Agency of the Year, and Channel 4, who were handed the award for Sales Team of the Year.

DigitasLBi celebrated their win for Expertise: Talent Management, while the Rising Star gong was awarded to Waterstones' Jonathan O'Brien.

Brand Republic Digital Awards Winners

Product Sectors: Automotive & Transport

Winner: "the new Fiesta fashion dash with Asos", Mindshare Media for Ford
Highly commended: "deliver the bride" eight&four for AnyVan

Product Sectors: Business to Business

Winner: "the feed" by Getty Images, R/GA London for Getty Images

Product sectors: Communications

Winner: "your world", MRM Meteorite for Intel
Highly commended: "Google outside", R/GA London for Google

Product Sectors: Fashion

Winner: "Primania", Profero for Primark
Highly commended: "Dr Martens SS14, standforsomething", Goodstuff Communications for Dr Martens

Product Sectors: Financial Services

Winner: "my player twin", RAPP UK for Barclaycard
Highly commended: "meerkat tales – live reading", VCCP for Comparethemarket.com

Product Sectors: FMCG

Winner: "grow your own", We Are Social for Heinz Tomato Ketchup
Highly Commended: "live young January", We are Social for Evian

Product Sectors: Leisure & Sport

Winner: "stories are waiting", Arena for Eurostar
Highly commended: "driving business value for Tourism Ireland", Carat UK for Tourism Ireland
Highly commended: "RBS 6 Nations social media 2013", Synergy Sponsorship for RBS

Product Sectors: Media Entertainment

Winner: "glitch – the longest/shortest TV ad ever", Mediabrands International for Microsoft Xbox One
Highly commended: "amazing world of Gumball: your toy", Holler for Cartoon Network EMEA
Highly commended: "Wolverine declassified", Way to Blue for 20th Century Fox

Product Sectors: Not for profit & Public Service

Winner: "f*** the firewall", Lida for Tourettes Action
Highly commended: "the killing does Christmas Jumper Day", Contagious Content for Save the Children

Product Sectors: Retail & Ecommerce

Winner: "Carat, Very.co.uk, and Celebrity Big Brother", Carat UK for Shop Direct Group
Highly commended: "Christmas in a day", amvbbdo for Sainsbury's
Highly commended: "a recipe for success", PHD for Sainsbury's

Strategy: Video

Winner: 'bacon don't buffer', Poke for Everything Everywhere
Highly commended: 'the support group', Arena for Domino's Pizza

Strategy: Integrated

Winner: "One Direction: our moment", Cake for Eden Parfums
Highly commended: "be a headliner", DeVries SLAM for Hunter
Highly commended: "Just Eat kidnap", Havas Media for Just-eat.co.uk

Strategy: Search

Winner: "PlayStation4 Growing Market share through online branding", Manning Gottlieb OMD for PlayStation
Highly commended: "paid and natural search working in unison", iCrossing for TKMaxx

Strategy Social

Winner: "Red Bull cliff diving", Holler for Red Bull
Highly commended: Doctor Who 50th", Realise for BBC Worldwide

Strategy: Mobile

Winner: getting our mobile X Factor", Arena for Domino's Pizza
Highly commended: "getcash", SapientNitro for RBS
Highly commended: "Audi vision", Somo for Audi

Strategy: Website

Winner: "Ford EcoSport Limited Edition", Blue Hive for Ford of Europe
Highly commended: "100 McDonald's moments", Razorfish for McDonald's

Strategy: Viral

Winner: "Renault Clio vavavoom", Manning Gottlieb OMD for Renault
Highly commended: "Carat and Isobar: Kellogg's Krave", Carat and Isobar for Kellogg's

Strategy: Advertising