The campaign, created by TBWA\Manchester and Green Orange, launches on 3 March and will run across BP forecourts that have a Wild Bean Cafe and standalone Wild Bean Cafe stores across the UK, until 30 March.
The competition can be played online or on its scratch cards and prizes include: £1,000 cash, a trip to New York and Senseo coffee machines.
The energy company ran a similar competition last year for which 13,000 people registered and played online or in Wild Bean cafes and helped increase coffee sales by 21%.
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