BP appoints Jack Morton Worldwide for Commonwealth Games activation

Brand experience agency Jack Morton Worldwide has been tasked with creating a technology showcase for BP during the Glasgow 2014 Commonwealth Games, which start tomorrow (23 July).

Julian Pullan: amazing experience for BP guests
Julian Pullan: amazing experience for BP guests

Attendees, including VIP guests, stakeholders and employees, will be taken on a journey of BP’s technology and capabilities. The experience has been inspired by the award-winning showcase Jack Morton created and delivered at London’s Royal Opera House during the London 2012 Olympics.  

Julian Pullan, president, EMEA, Jack Morton Worldwide, said: "Jack Morton created something quite special for BP during the Olympics – a scientific Universal Studios-type experience for their guests. We’re delighted to be creating another amazing experience for BP’s business guests during the Commonwealth Games."

Jack Morton Worldwide has also been tasked with conceiving, planning and delivering the opening ceremony for the Glasgow 2014 Commonwealth Games. The opening ceremony takes place tomorrow (23 July) at Celtic Park and involves 2,000 cast members, who will perform in front of an audience of 40,000. More than one billion people are expected to watch the event on television.

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