Boymeetsgirl considers redundancies as it looks at restructuring

LONDON - Boymeetsgirl, the agency set up by former St Luke's founder Andy Law, is to make a number of redundancies as part of a restructure.

Brand Republic has been told that as many as 14 jobs at the 45-strong agency could be going. Law would not confirm numbers at this stage.

He said: "We spoke to people on Monday, we're getting feedback today and there will be a decision on Friday, but there will be redunandacies."

Law added that there had not been any client losses, but that it was just part of the process of making sure the business is working in the way clients want.

In its short life it has already seen tumultuous times, with founding partners, creative director Kate Stanners and chief executive David Pelman, walking out last September after disputes over the direction of the agency.

Stanners has since resurfaced at Saatchi & Saatchi, which hired her as its executive creative director. She was replaced at Boymeetsgirl by Logan Wilmont, the former executive creative director of Kirshenbaum Bond & Partners in New York, who is due to start shortly.

Since then, a management buyout from Stanners and Pelman, and silent partners Interpublic Group and Springer & Jacoby, has taken place. Chairman Law, along with planning director Chris Chalk, led the buyout.

Boymeetsgirl has failed to make a big impact in new business. It has a place on the DaimlerChrysler roster and recently repitched successfully for Total.

Other clients include Buena Vista Home Entertainment and the Discovery Channel, for which the agency created a campaign that superimposed the faces of Adolf Hitler and Winston Churchill on to a model to promote the 'Virtual History: The Secret Plot to Kill Hitler' programme on the Discovery Channel.

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