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Wilmont has bought equity in BoymeetsgirlS&J and will join Law and Chris Chalk, the head of strategy, as an equal partner. He will work across the agency's disciplines, which include DM and design, on all its clients, including DaimlerChrysler, Buena Vista and Total petrol.

Before working at Kirshenbaum Bond, Wilmont was the executive creative director at Young & Rubicam. He started his career at BMP DDB in 1982, spending time as a creative at TBWA before setting up Still Price Court Twivy D'Souza in 1986.

Wilmont said: "I didn't want to work at a conventional agency again. At Boymeetsgirl I've found a group of like-minded people."

Separately, Boymeetsgirl- S&J has pitched against three other undisclosed agencies for the brief to relaunch The Iron Bed furniture company as Feather & Black.